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5 Things You Need to Know About Kidney Week 2014

All good things must come to an end. The pMD team wrapped up its debut at the American Society of Nephrology’s Kidney Week, where health care professionals of all sorts from across the globe converged together in the name of nephrology. This year the annual conference was held in Philadelphia, Penn. and drew over 10,000 attendees. Nephrology is a top medical specialty for pMD’s mobile charge capture, and this conference was a great opportunity to connect in person with many people in nephrology, including many pMD customers. Here are our five biggest takeaways from this year’s Kidney Week:

1. The customers. We reached out to our nephrology customers before the conference and saw many of them there. It’s valuable to be able to see our customers from across the country in one place and in person to say hi and check in.

2. The new opportunities. Conferences are, of course, a great place to meet new people and learn about new ideas. We had great conversations with physicians and administrators about charge capture, and it’s exciting to be able to provide a solution to the complex problems in nephrology.

3. The booth. Our booth is unique and helps us to stand out among the numerous exhibitors at any conference. It reflects our brand and a sense of fun, and we had our How it Works video playing in front of a life-size Dr. Mustachio.

4. The international presence. For an American Society of Nephrology, there were a lot of international attendees. While our charge capture is limited to the U.S., the conference drew the attention of many people from across the globe; we met nephrologists from India, Greece, Saudi Arabia, Japan, Bangladesh, Bahrain, France, Australia, and Canada.

5. The giveaways. Well, more like the lack thereof. Kidney Week had tight regulations on what exhibitors could and could not give away at their booths. That left only educational material to hand out, instead of tequila and chocolates.
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