As a mobile software company, mobile device trends are of particular interest to us and our user base of physicians, nurse practitioners, physician assistants, and other health care providers. pMD’s users heavily favor Apple devices, but there is usually noticeable fluctuation among the iOS and Android device breakdown from quarter to quarter.
iOS vs. Android:
iOS took a big hit with an unprecedented 1.1% loss to Android over the course of the quarter. This market share decline among health care providers parallels Apple’s poor fourth quarter results.
iPhone By Model:
Tim Cook attempted to make lemonade from lemons by saying that Apple is “thrilled with the customer response to iPhone 7, iPhone 7 Plus and Apple Watch Series 2” and calling their fiscal 2016 results “very successful.” According to our own numbers, 8.5% of users adopted the new iPhone 7 devices, which is quite impressive considering it has been just over a month since the launch date.
With Apple’s positive outlook for next quarter and Samsung still licking its wounds from the Galaxy Note 7 debacle, we're looking forward to a bullish first fiscal quarter of 2017 for Apple.