Like many companies that support native applications on mobile devices, we always struggled with getting enough of our users to upgrade to the latest version in a timely manner. Last year, Apple helped alleviate this problem by introducing auto-update to applications. In the first few days after the update, there was an inevitable spike in upgrades, followed by a linear-like rate. A little more than a week after its release, over 58 percent of our user base is now updated to the latest version of the app, which is a much faster adoption rate than we had for previous versions.
There are several reasons, however, why this number isn’t higher: some users have auto-update turned off, haven’t used pMD since the app updated, are prevented from updating the app due to not yet having iOS 7+, or are simply afraid of change. So even though the problem of legacy app support is improving, it is by no means solved. There really won’t be a silver bullet other than customer education and building updates that persuade the most skeptical hold outs that an update is worth while.