The pMD Blog

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pMD Blog...

where we cover interesting and relevant news, insights, events, and more related to the health care industry and pMD. Most importantly, this blog is a fun, engaging way to learn about developments in an ever-changing field that is heavily influenced by technology.

Predictions of Apple Q3 Earnings from Medical Charge Capture and Secure Messaging Users
Apple will be reporting their Q3 FY15 earnings tomorrow and once again we are chiming in with our predictions based on the mobile trends among our niche of medical professionals. Greater speculation from research firms and industry analysts point to yet another quarter of exceeded expectations based on stronger than expected iPhone sales, a successful Apple Watch launch, and continued year-over-year growth in China.

We’ve run the current mobile device numbers and it’s time to take a look at whether pMD’s medical market share supports the greater quarterly expectations for Apple users worldwide.

iOS vs. Android:

The chart comparison between Q2 and Q3 reveals that Apple has, in fact, lost a notable slice of pMD's market share to Android. Although Apple is inarguably the dominant device of choice among doctors, nurse practitioners, and physician assistants using pMD for charge capture and secure messaging, we've begun to see an ever-so-slight upward tick among Android users throughout our weekly device wars.

iPhone By Model:

The internal iPhone breakdown over the last quarter shows a significant favorable shift toward newer models. The iPhone 6 and 6 Plus now account for the majority of pMD's iPhone users, while the older iPhone 4, 4S, and 5 models have trimmed down to make up less than 25 percent of the device pie. These impressive upgrade numbers support the stronger than expected iPhone sales over the last three months, and we should see Apple post bullish Q3 earnings in tomorrow’s announcement. Of course, we can't rule out any surprises or wacky turn of events.... Apple is, after all, getting sued for using the term "iWatch" in its ads when referring to their very own Apple Watch (another company allegedly already owns that trademark.) Still, we'll be glued to our iPhones, Macs, and Apple Watches tomorrow at 2pm PT for the fiscal results.
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