How is it that we name things? Whether it be a new product or even a child, what goes into the process of naming it? When we started thinking about our new messaging application at pMD, we went through a rigorous naming expedition, constantly brainstorming, coming up with the most crazy as well as some of the most simple ideas. Our names ranged from Soteria, the Roman goddess of safety, all the way to Bleep. In total, we came up with over 120+ names, some of them thoughtful and ambitious, others droopy and just a little too spontaneous.
I picked out some of my favorites for your reading pleasure:
- Can't Text This
- Safety Pigeon
- Lock & Key
- Bona Note
- Happy Text
At the end of the day, we knew we wanted to keep the name simple, precise, and to the point. Unfortunately, none of the above names seemed to fit those criteria, but that didn't mean we'd stop trying.
At pMD, our users consist of mostly doctors. Interestingly, that doesn't mean that the people shopping around for pMD are always doctors, they could be practice administrators, staff, and sometimes even family. We wanted to make sure that our name meant something to anyone who came across it and that also lent itself to our brand and already popular pMD charge capture application. So, we kept it simple and precise, naming our secure messaging application, pMD Messaging. In doing so, we kept the pMD brand, the name recognition and understandability, and our sanity for another day until the likes of Safety Pigeon take over.