Ding ding ding *rising tone*, ding ding dong *descending tone*. Anyone that has been to a conference knows and appreciates the rhythmic chime that cues conference attendees to stop indulging on extravagant conference nibbles and move onto their next sessions, where they’ll learn from speakers about the latest health care trends or newest regulations. At pMD, we joke that conference food spreads are almost like being on vacation. Whether you’re tempted by creamy queso, hummus spreads, mounds of cheese, or decadent desserts, there is always something that piques someone’s interest.
Surprisingly, pMD doesn’t exhibit at conferences just for the food (although, it is quite the added perk). Instead, we go for the exposure to new potential customers, as well as a chance to connect with our current customers. As a member of pMD’s sales team, I’ve been to several large national conferences, like the annual Medical Group Management Association (MGMA) conference, as well as many smaller specialty-specific conferences.
Specialty conferences vary from the large national conferences in quite a few ways. Because pMD works with over 30 different specialties, we do very specific preparations before a specialty conference to make sure we’re knowledgeable about how to approach those conversations. I head into the day with a much better idea of the conversations I could potentially be having with the different providers or administrators in attendance because I have a good sense of which products will be a good fit for a cardiology practice, for example. With so many specialties to work with, we have something to offer almost everyone, but it’s always helpful going into a conference being able to anticipate trending needs. We can then sort out what customizations could be helpful for a group of their type.
Earlier this year, I was at the GI Roundtable conference in Washington, D.C., which is a gastrointestinal-specific conference. From a sales perspective, I was able to prepare for this conference by honing in on which gastro groups are currently using pMD and how our current groups utilize our products. I knew that there was a good chance that each administrator or provider who came up to our booth may have similar overlapping needs. Because of this, I was able to use this information to focus on asking questions to find out if the potential lead could be a good fit for using one of pMD’s products. If there were an attendee for which I couldn’t identify a need to use pMD, I could always revert to conversing about the impressive pile of cheese nearby.
Whether it’s a large or a small specialty-specific conference, my favorite part of any conference is recognizing a familiar face or name when someone comes by the booth to say hello! I love being able to meet pMD customers that I may have previously emailed or spoken with on the phone. Meeting face-to-face is always special and also allows us to discuss how everything is going with pMD. It’s also a great opportunity to see if there are any new pMD features the group could benefit from. If you’re a current pMD customer, there’s a good chance we could be exhibiting at a conference which you’ll be attending, so stop by and say hi.
Conferences present a great opportunity for pMD to meet new groups as well as a chance to connect with our current customers and eat some great food. We’ll be exhibiting next at the CV Transforum Conference in Austin, TX on October 11th. If you’re headed to CV Transforum this week, make sure to stop by our booth, say hello, and learn more about pMD® Charge Capture™, pMD® MIPS Registry™, pMD® Free Secure Messaging™, pMD® Clinical Communication™, or pMD® Care Navigation!