I was reading the article “Glassdoor’s 5 Recruiting Trends to Watch in 2016” and was really excited and encouraged by the first trend listed:
Job seekers will do more research. The way people search for and find jobs has changed, and will continue to evolve this year. Job seekers now expect to easily find and have access to more information about a potential employer – the same way they expect to find information online to help them decide where to eat out, buy a product, or even where to go on a trip. In fact, more than three in four (77%) people say they value reviews and ratings from employees at a company, when making a job decision. Job seekers have made it clear – they want information from both employees and the employer to make the best job decision possible and will actively be seeking out this information.
pMD is a small company. We’re not the household name (yet!) that Amazon, Microsoft, and Google, for example, are today. As noted in Glassdoor’s article, we want candidates to be informed. After doing research on pMD, candidates recognize that our company has an amazing team with a rocket ship trajectory. Educated candidates recognize pMD as an incredible career opportunity.
While at a recent recruiting event at Santa Clara University, we saw students lining up to talk with the big name companies in the room. The employer booths for Amazon and Sony had lines of students snaking around the conference rooms. Sadly, not every work experience is the dream job. Meanwhile, students who visited the pMD booth were greeted warmly, introduced to a company making a big impact on health care in America, and likely had a couple laughs with us as well.
We know that we might just be the best kept employment secret in the Bay Area. The trends from Glassdoor’s article and our experience recruiting on campus remind us that we have to help educate candidates. For candidates, shopping only the big name companies excludes a lot of fantastic opportunities. We even cooked up a banner for our next recruiting event:
Education for candidates and employers is an important part of the recruiting process - and that’s not just the former teacher in me talking! We can’t wait to introduce you to the new team members who have come aboard already this year.