So what are the beta users raving about? For one thing, they have managed their census, entered new patients, and created charges without any training. We pride ourselves on making software that's intuitive to use, and the iPhone platform has let us succeed at this beyond even our high expectations. Our customers love seeing their patients' clinical notes at a glance, and browsing the visit history of patients past and present. The smooth, seamless flow of information between the iPhone and our secure Web site kept their census fresh, while HL7 interfaces allowed the iPhone software to act as a mobile front-end to their practice management systems or EMRs.
We listened to our users and went the extra mile to build a native app instead of a Web site. So unlike a Web application, pMD is fully functional wherever they are - so they can get their billing done even in hospital elevators and remote nursing homes. This strategy has led to some unexpected benefits as well - for example, large cost-conscious groups can give each of their doctors an iPod Touch with no phone or data plan, allowing them to use pMD anywhere and synchronize wherever there's a wireless Internet connection.