Earlier this month on August 1st, Apple released their highly anticipated third quarter earnings. In the report, Apple boasted its third straight quarter of year-over-year accelerated growth in revenue and beat analyst predictions of earnings per share. Apple was on a roll, having sold 41 million iPhones during the quarter and driving Apple’s Services division to a record high.

pMD’s users, which include physicians, nurse practitioners, physician assistants, and support staff, tend to heavily favor Apple devices. While there is usually a noticeable fluctuation among our iOS and Android device breakdown from quarter to quarter, usage among our customers’ Android and iOS devices this quarter remain unchanged from the last. Stagnant? Perhaps. Compelling? Absolutely. With a plethora of new Android devices released last quarter, that may have been enough to entice pMD Android users from slipping away to the competition's territory. Correspondingly, Apple loyalists stood firm. Are they possibly awaiting the highly anticipated release of the iPhone 8?

iOS vs. Android:

Looking at the breakdown of pMD’s iPhone usage by model, 7.2% of users upgraded their devices to the iPhone 7 / 7 Plus and iPhone 6S owners grew by a slim 1% margin. The iPhone 6 saw a decrease in overall users, so we can infer that users likely updated to the 6S or 7 models. Users are slowly saying goodbye to older models of the iPhone and saying hello to the new, sleeker models.

iPhone By Model:

It's a positive outlook for Apple next quarter. With the release of the iPhone 8 coming this fall, we can bet that Tim Cook's Q4 earnings announcement will be nothing short of enthusiastic.

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