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4.23.20

Adding Value in 2020: Keeping It Simple

As I spend my 3rd week?  4th week? at home, I’m thinking of simplicity. With so much else stripped away, what else is left? In this state, I’m reminded of a recent conversation with a customer where she shared a familiar story about vendor disappointment.

This group had a message-routing and answering service application for her practice that everyone used.  Recently, it had been sold, yet again, and was plagued by price increases, staff turnover, and lack of internal investment and strategic direction. So, she talked to us about what we could offer to replace the system.

The Transactional Vendor

I was curious as to the vendor disease, this kind of zombification of what had once caused her to invest in this company's solution. She relayed a narrative of an organization bought and sold, with subsequent owners having to juice the financial return each time the company changed hands. These transactional vendor solutions become like playing cards that fade, edges curling, and the stains of the portfolio owner’s whiskey glasses slowly coloring the surface.  By the third transaction, the company has had its price increased several times and has cut staff and investment to generate a bottom line to cover the ever-higher sales price.  No service can sustain such stress.

How pMD is a Different Type of Vendor

We talked about how pMD is different.  We aren’t owned by a financial company looking to generate a high sales multiple.  Nor are we indebted to investors looking to exit.  We have the luxury of simply trying to provide the best software we can, delivered through the best experience, with the best people we can find.  

I was once a CEO of a medical practice.  Every vendor wanted to upsell me.  Every vendor charged for every transaction, no matter how minor. My initial investment in their solution generated ever greater demands and inflated my costs.  Then, when I was looking to get rid of the paper card system we used to collect charges, I found pMD.

Providing Simple Solutions & Building Forever Customers

Talk about simple.  After charge capture, they came to me about adding secure messaging.  I braced for what they wanted to charge me. “Included in your current subscription.” What?  No one does that. They wanted me to be their forever customer. Then I joined the pMD team.

Telemedicine & Appointment Reminders Added: 4 Solutions, 1 Vendor

In 2019, we added two additional features, appointment reminders and telemedicine capabilities, to what charge capture customers already pay for. Combined with pMD® Secure Messaging™ and pMD® Charge Capture™, that’s four solutions in one vendor for which most practices pay four different vendors.  When you add on that we don’t charge for interfaces (another source of high profits for the average vendor), well, that’s starting to sound pretty simple.  

An Expert Team & Quality Platform Delivering Exceptional Value

We know COVID-19 has placed extreme stress on everyone. We're here to make things simple for you. If you would like to work with a company like us to seamlessly provide customized charge capture, secure communications, telehealth, and/or appointment solutions, we'd love to hear from you. We’re looking forward to building this lasting relationship and delivering value like you’ve never experienced through our expert team and quality platform.

To find out more about pMD's suite of products, which includes our charge capture and MIPS registry, billing services, telehealth, and secure communication software and services, please contact pMD.

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