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POSTS BY TAG | Mobile Messaging

We released our secure text messaging product last week and our secure messaging video is finally complete! In this video we exemplify the importance of secure messaging and the consequences associated with underestimating its relevance.

It has been a few months since the pMD team and Belljar first started brainstorming ideas for the video. We had many long discussions as to what we wanted it to look like, what we wanted it to sound like, and even what we wanted it to feel like. There was a lot of blood, sweat, and tears that went into this messaging video, but good tears, not bad ones.

Throughout our creation process, there were plenty of ideas that led to hours of meetings and edits. At one point in our process, we had a lengthy conversation about our character, Dr. Fast Thumbs’, interaction with his patient.

There were R-rated variations of the interaction showing the patient in a vulnerable position that made any woman and most men who saw it cringe. We decided that we needed to tone it a down and were presented with a new version. But with the new G-rated version, we barely saw the patient, and there wasn’t much context as to the “sensitive patient information” that was being shared by Dr. Fast Thumbs. After another discussion, we finalized the scene somewhere between a PG and PG-13 rating, showing the patient head on, but above the patient's knees.

Whether it was the style of background music or the actions of our characters, we broke down each others’ ideas and created a cohesive and comprehensive story that explains what secure messaging means for health care practices. Not everyone may understand the significance of secure messaging, but to people in the medical field, they either know how serious it is, or they will after watching our segment. By sending unencrypted messages, you open yourself up to the possibilities of fines, lawsuits, and even jail time.

We hope that our secure text messaging video helps the medical world understand why encryption and HIPAA compliance is important. Without further ado, enjoy the video!


How is it that we name things? Whether it be a new product or even a child, what goes into the process of naming it? When we started thinking about our new messaging application at pMD, we went through a rigorous naming expedition, constantly brainstorming, coming up with the most crazy as well as some of the most simple ideas. Our names ranged from Soteria, the Roman goddess of safety, all the way to Bleep. In total, we came up with over 120+ names, some of them thoughtful and ambitious, others droopy and just a little too spontaneous.

I picked out some of my favorites for your reading pleasure:

- Bleep
- Can't Text This
- Odin
- Howdy
- SuperTube
- Safety Pigeon
- Soteria
- Lock & Key
- Bona Note
- Bleat
- Cryptext
- Flow
- Happy Text
- Avocado

At the end of the day, we knew we wanted to keep the name simple, precise, and to the point. Unfortunately, none of the above names seemed to fit those criteria, but that didn't mean we'd stop trying.

At pMD, our users consist of mostly doctors. Interestingly, that doesn't mean that the people shopping around for pMD are always doctors, they could be practice administrators, staff, and sometimes even family. We wanted to make sure that our name meant something to anyone who came across it and that also lent itself to our brand and already popular pMD charge capture application. So, we kept it simple and precise, naming our secure messaging application, pMD Messaging. In doing so, we kept the pMD brand, the name recognition and understandability, and our sanity for another day until the likes of Safety Pigeon take over.
As a patient, you should be able to assume that your private health information is safe and guarded from the outside world. Unfortunately, this may not be the case. Unknowingly, many physicians are using unsecured, unencrypted methods of messaging that leave your personal matters a little less private. These methods include, but are not limited to, text messaging, and even email.

As Jen mentioned in our last post, apart from your data floating around, your doctor could be fined thousands, or even millions of dollars for sending unsecured information! Imagine you are at the hospital with a broken arm. You have just sat down to look at your x-ray and your doctor decides that he wants to send it to your primary care physician. So, the doctor takes out his phone, takes a picture of the x-ray, and sends it over. That could cost your doctor upwards of $50,000 for one text! There has to be a better way to do this, and there is.

At pMD, we have found a way to solve this problem. We have created pMD Messaging, a secure, encrypted, HIPAA compliant messaging platform that physicians and patients can rely on. Other than its ease of use, one of the many features that makes our secure messaging so special is its integration into our charge capture solution (learn more). Having messaging directly incorporated into the software limits the amount of app switching and allows for quick access to patient records. Instead of two separate applications, you can find the patient and compose your message in the same instance. This is especially important for specialists whose time is very precious when it comes to patients. Specialists need to send and receive information about their patients very quickly, making an app that incorporates both messaging and charge capture the perfect match. Better yet, you can message physicians outside of your practice too!

To explain the importance of secure messaging, we are in the process of creating a video featuring our very own Doctor Mustachio and a new character named Doctor Fast Thumbs. In making this video, we are looking to show a serious situation with a humorous tone. Engaging an audience can be a very difficult task, especially with a topic that can be bland and boring. Over the next few weeks, we'll be posting updates on our progress and giving you a glimpse into the world of animated, video creation, and what it means to use secure messaging.