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We released our secure text messaging product last week and our secure messaging video is finally complete! In this video we exemplify the importance of secure messaging and the consequences associated with underestimating its relevance.

It has been a few months since the pMD team and Belljar first started brainstorming ideas for the video. We had many long discussions as to what we wanted it to look like, what we wanted it to sound like, and even what we wanted it to feel like. There was a lot of blood, sweat, and tears that went into this messaging video, but good tears, not bad ones.

Throughout our creation process, there were plenty of ideas that led to hours of meetings and edits. At one point in our process, we had a lengthy conversation about our character, Dr. Fast Thumbs’, interaction with his patient.

There were R-rated variations of the interaction showing the patient in a vulnerable position that made any woman and most men who saw it cringe. We decided that we needed to tone it a down and were presented with a new version. But with the new G-rated version, we barely saw the patient, and there wasn’t much context as to the “sensitive patient information” that was being shared by Dr. Fast Thumbs. After another discussion, we finalized the scene somewhere between a PG and PG-13 rating, showing the patient head on, but above the patient's knees.

Whether it was the style of background music or the actions of our characters, we broke down each others’ ideas and created a cohesive and comprehensive story that explains what secure messaging means for health care practices. Not everyone may understand the significance of secure messaging, but to people in the medical field, they either know how serious it is, or they will after watching our segment. By sending unencrypted messages, you open yourself up to the possibilities of fines, lawsuits, and even jail time.

We hope that our secure text messaging video helps the medical world understand why encryption and HIPAA compliance is important. Without further ado, enjoy the video!

One of the best parts about making a video is letting your creativity roam free. We worked with our amazing partners at Belljar to come up with the perfect script and accompanying graphics for our video.

If you have read our previous posts, you already know about secure messaging and why it’s important, so let me tell you about our story. Our video starts with a closeup of Dr. Mustachio. He’s working with a patient, performing an exam, and sending a message to a colleague using pMD Messaging. Shortly after, we cut to Dr. Fast Thumbs. Dr. Fast Thumbs is a physician, just like Dr. Mustachio, except he doesn’t use pMD Messaging. Instead, he uses unencrypted text messaging, and doesn’t realize the consequences associated with it.

Dr. Fast Thumb’s message gets intercepted, leaving his patient’s information in the wrong hands. HIPAA does not approve of his carelessness and he is forced to pay hefty fines and even serve up to 10 years in prison.

I want to highlight a few moments in creating our boards and script in order to give you a glimpse into our creative process. When we started thinking about how our video would work, our friends at Belljar mocked-up a few slides in order to get the look and feel just right. The slides are hand drawn in order to quickly and efficiently get an idea of how we were going to visually tell our story. I have included a few slides and pieces of the script below:


“Dr. Mustachio uses pMD Messaging to send and receive sensitive patient information in real time.”


“This is Dr. Fast Thumbs’ patient. She has a highly personal health matter she would prefer to keep private.”


“Unencrypted texts can have major consequences, Dr. Fast Thumbs.”

I hope you enjoyed this glimpse into our secure messaging video. In next week’s post, we’ll let you have a listen to our script, read by myself and Adam Kenney.
As a patient, you should be able to assume that your private health information is safe and guarded from the outside world. Unfortunately, this may not be the case. Unknowingly, many physicians are using unsecured, unencrypted methods of messaging that leave your personal matters a little less private. These methods include, but are not limited to, text messaging, and even email.

As Jen mentioned in our last post, apart from your data floating around, your doctor could be fined thousands, or even millions of dollars for sending unsecured information! Imagine you are at the hospital with a broken arm. You have just sat down to look at your x-ray and your doctor decides that he wants to send it to your primary care physician. So, the doctor takes out his phone, takes a picture of the x-ray, and sends it over. That could cost your doctor upwards of $50,000 for one text! There has to be a better way to do this, and there is.

At pMD, we have found a way to solve this problem. We have created pMD Messaging, a secure, encrypted, HIPAA compliant messaging platform that physicians and patients can rely on. Other than its ease of use, one of the many features that makes our secure messaging so special is its integration into our charge capture solution (learn more). Having messaging directly incorporated into the software limits the amount of app switching and allows for quick access to patient records. Instead of two separate applications, you can find the patient and compose your message in the same instance. This is especially important for specialists whose time is very precious when it comes to patients. Specialists need to send and receive information about their patients very quickly, making an app that incorporates both messaging and charge capture the perfect match. Better yet, you can message physicians outside of your practice too!

To explain the importance of secure messaging, we are in the process of creating a video featuring our very own Doctor Mustachio and a new character named Doctor Fast Thumbs. In making this video, we are looking to show a serious situation with a humorous tone. Engaging an audience can be a very difficult task, especially with a topic that can be bland and boring. Over the next few weeks, we'll be posting updates on our progress and giving you a glimpse into the world of animated, video creation, and what it means to use secure messaging.