The team attending the 2017 National MGMA
Conference in Anaheim, CA last October
At pMD, we thrive on providing user-friendly, intuitive, and amazing software that makes doctors happy! As a member of the sales team, I can tell you that a great way to accomplish this is to get in front of prospective customers, face-to-face and what better way to do that than to travel to conferences across the nation? We work with over 20 different medical specialities to provide a highly customizable charge capture solution, secure messaging software, MIPS Registry, and even a care coordination tool. pMD attends many different conferences on a yearly basis, ranging from specialty-specific to national, in order to connect with these prospective customers.
Our engagements at conferences start long before the actual conference itself. Weeks before the conference begins, we scan the attendee list for our current customers, providing opportunity to schedule some time to say hello and set aside some much needed catch up time. We also note any groups that have previously reached out to pMD about our products. This is a great opportunity to reach out and evaluate if the group is still looking for a solution. We invite these folks to drop by and hopefully establish a good time to sync up.
Attending a conference as an exhibitor is always an enjoyable experience. We can always expect folks to drop by our booth and ask questions about pMD and its products. Due to pMD being highly customizable and our time at the conference being limited, it is important that we’re able to “qualify” a lead quickly while on the spot and decide if pMD would be a good fit at their practice. During these short interactions, we aim to schedule a more in-depth workflow discussion for the following week when the conference is finished.
We’ve discovered many benefits from attending conferences over the years. It is a great opportunity for us to meet potential customers and establish relationships. We also love attending these conferences to witness in what ways pMD could potentially help practices solve problems and how we can provide a product that streamlines their workflow. Due to the ever changing health care industry, we value these conferences greatly because we also learn from our peers and practices.
If you see pMD at a future conference, we invite you to stop by our booth and say hello! Regardless of future business opportunities, we enjoy meeting new folks and love sharing pMD’s signature swag: stick-on mustaches.