There’s very little I like more than learning new things, a chance to socialize, and (most importantly) free food. If that statement resonates with you, then I highly suggest you attend the next conference in your area!
We, at pMD, are avid conference goers and truly appreciate the value that they bring. Conferences have a multitude of benefits for both the attendees and the exhibitors. They are more than just a gathering of doctors, administrators, CFOs, or staff. They are a place to share all that is new and exciting in the field.
I’ve attended two conferences so far this year: GI Roundtable in Forth Worth, Texas and GI Outlook in Hollywood, California. Why they keep sending me to gastroenterology conferences, I can’t tell you but I sure do know more about colonoscopies than I ever thought I’d need to know! I’ve found that conferences provide a higher ROI than some of the more traditional marketing methods because there is tremendous value in meeting face-to-face.
Benefits of conferences are twofold for us at pMD. As well as being able to meet with current pMD customers in attendance, we also get the opportunity to market our product to potential customers. Let’s talk through both of these in a little more detail.
If you’ve read any of our previous posts about pMD traveling, such as travel by the numbers or travel tips, you know that pMDers have no problem jet-setting around the country for our customers. What’s even better is having our customers come to us! That’s what conferences are like. We typically have more than a handful of pMD users attending every conference. We have pMD customers in 35 different states, which means that there’s a 70% chance that we’ll have a resident customer at a conference in any given state. I like our odds. Conferences are a great opportunity for us to get valuable customer feedback, all in one place, and all in a day or two! Talk about efficiency.
Additionally, another added benefit of attending or sponsoring a conference is exposure. As an exhibitor, you bring a fancy tablecloth, a showy backdrop, and maybe some branded hand sanitizer, candy, and pens. You sponsor the ads in the syllabus, pay for the best booth placement possible, and cross your fingers that it all pays off! Well, we would like to extend a warm thank you to our aforementioned customers for making our jobs as exhibitors just a tad bit easier. Nothing markets better than word of mouth, so the best possible thing we could ask for at a conference is that our customers speak highly of our product. With over 700 reviews on pMD to date, it’s no wonder we’ve had an influx of referrals coming toward our booth! We love spreading the word to potential customers about how great pMD is and conferences are a wonderful opportunity to do just that.
Conferences are an invaluable resource to companies. pMD takes pride in owning a product that people are happy to talk about and there’s no better place to share our product than among health care professionals that could benefit from its usage!
If you have any questions or would like to find out more about pMD's suite of products, which includes our MIPS registry, charge capture, secure messaging, and care coordination software and services, please contact pMD.